Press and Media Week in Schools: Viaposte mobilises its teams and platforms
Distribution of 520,000 newspapers
During the Semaine de la presse et des médias dans l’école® [Press and Media Week in Schools], which will take place from 19th to 24th March, La Poste will distribute 520,000 newspapers and magazines free-of-charge to nearly 3,350,000 students, as part of a partnership renewed for the 20th consecutive year.
La Poste has renewed its partnership with Viaposte's logistics expertise
La Poste has renewed its partnership with the Semaine de la presse et des médias dans l’école® to distribute newspapers and magazines to 15,000 schools every year, contributing to student education in the realms of media and the news.
For this 2018 edition, the proposed theme will be "Where does info come from?". Each school will place its own order for newspapers and magazines. Nearly 44,000 "press packages" have already been assembled on one of the French platforms of Viaposte, the logistics and transport subsidiary of La Poste, which has a long-standing expertise in manual and mechanised sorting of the press. The press packages will then be distributed to the various schools by postal staff as part of their daily rounds. A total of 520,000 copies of newspapers and magazines donated by the event's partner news publishers will be distributed free-of-charge by La Poste.
This partnership is an extension of La Poste's public service mission, which provides press publishers with preferential postal rates.
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